Artur G. Kireev

PhD in Business, Associate Professor at NIU and Acting Director of the Graduate School of Technology Entrepreneurship at SPbPU.

Artur G. Kireev

PhD in Business, Associate Professor

Associate Professor, Nairi International University

SPbPU, Acting Director of the Graduate School of Technology Entrepreneurship (GSTE)

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Bio Summary

A combination of academic experience and work in real business in managerial positions.

For more than 20 years, I have held senior positions in major international and Russian companies (manufacturing, trade, finance), including the positions of commercial director at TESSERE LLC and Morozovsky Traditions LLC (large-scale knitted production of hats and accessories), Business Development Director at Stayer Group (production of high-tech apparel for sports and outdoor activities), Marketing Director of LLC Kladovaya Zdorovya (one of the leading retail chains selling orthopedic and health products), Business Development Manager in the North-West of Russia at Nike LLC (Nike representative office in Russia), Head of the Marketing and Analysis Sector at the North-West Bank of Sberbank of Russia, etc.. Core competencies in management, business development, franchising, sales and marketing. Work at the university also combines teaching, scientific and administrative activities, including participation in the development and implementation of international projects.

Digital Research Identity

Scopus Author ID: 59995707700

Web of Science (ResearcherID): CAF-1975-2022

ORCID: 0000-0003-1718-2624

RSCI (ELibrary ID): 342072

Education & Postdoctoral Training

2024 Master of Business Administration, EMBA program «Leaders of Digital Transformation»

Peter the Great St. Petersburg Polytechnic University (School of Advanced Engineering Studies in Digital Engineering), Saint Petersburg, Russia

2000 PhD in Business (Kandidat Economicheskikh Nauk) Saint Petersburg State Technical University (Presently Peter the Great St. Petersburg Polytechnic University, Economics and Management Department), Saint Petersburg, Russia. Specialization: Marketing

2000 Diplom menedzher, Saint Petersburg State Technical University (Institute of Innovatic), Saint Petersburg, Russia. Specialization: Project Management

1995 Diplom menedzher, Saint Petersburg State Technical University (Special Department of Qualification Improvement), Saint Petersburg, Russia. Specialization: Management

1995 Diplom spetsialist, magistr technicheskikh nauk, Saint Petersburg State Technical University (Radiophysics Department), Saint Petersburg, Russia. Specialization: Solid Physics

Professional Development

  • Internship in France (Project Management, Consulting)

Company EURESIS (Lyon, France), 30.07.2000-30.10.2000

  • Japanese Educational Center, Tokyo, Japan 2001

Participant in Seminar in Corporate Finance, 09.01.01-30.01.01

Professional Appointments

02/2019 – present time, Peter the Great St. Petersburg Polytechnic University (School of Advanced Engineering Studies in Digital Engineering) – Saint Petersburg, Russia

Acting Director of GSTE, Associate Professor; Head of master program «Technology Entrepreneurship»; Deputy Director for international activities.

10/2024 – present time, Part time Nairi International Online University NIU– Valparaiso, Chile, (https://nairiuniversity.com/en)

Head of join master’s program « Master of Business Informatics», Associate Professor

05/2018 – 10/2018 «TESSERE» Ltd. – Moscow, Russia (www.nellex.ru)

Commercial Director (Production and sales knitted headwear and accessories).

04/2017 – 03/2018 «Morozovskii Traditsii» Ltd. – Moscow, Russia (www.marhatter.ru)

Commercial Director (Production and sales knitted headwear and accessories).

04/2016 – 04/2017 «Sports Trail» LLC – Saint Petersburg, Russia

General Director (Wholesale and Retail of sports equipment’s (Start Up)).

07/2015 – 04/2016 «Microfinance organization «Fresh cash» Ltd. (Brand ZANACHKA, www.zdengi.ru) – Saint Petersburg, Russia

Director (Private and Corporate credits including PDL and mortgage loans).

08/2013 – 06/2015 “Zarydka” Ltd. (Group of Companies STAYER) – Saint Petersburg, Russia

Business Development Director (Head of retail chain)

03/2010 – 05/2013 “Kladovaya Zdorovya” Ltd. – Saint Petersburg, Russia

Marketing Director (“Kladovaya Zdorovya” is the biggest and dynamic chain of orthopedic stores in Russia - more than 120 own and franchisee’s stores).

06/2008 – 10/2009 “Kira Plastinina Style” Ltd. – Moscow, Russia

Head of Franchising Department

05/2006 – 06/2008 “Nike” Ltd. – Moscow, Russia

Business Development Manager, Saint Petersburg & North West

06/2004 – 05/2006 ZAO “Desatka” – Saint Petersburg, Russia

Strategic Development Director (Deputy General Director); Marketing Director (retail chain of multimedia stores)

10/2001-06/2004 North-Western Bank of Savings Bank of Russia, Petrogradskoye Branch №1879 – Saint Petersburg, Russia

Head of the marketing and analysis department

11/1996 – 10/2001 “Ort” Ltd. – Saint Petersburg, Russia

Commercial Director (marketing research and planning adv campaigns)

04/1996 - 10/1996 Saint Petersburg State Technical University – Saint Petersburg, Russia

Postgraduate Student (research in the field of solid physics)

07/1995 - 03/1996 Joint-Stock Commercial Bank “Petrovskiy”,

International Transactions Division – Saint Petersburg, Russia

Economist

Featured Publications

  • A fuzzy assessment of the resilience, risks and chances of an oil and gas company (using the example of Socar)

Kurbanov E., Abdoulaeva Z., Kireev A., Ternovaia Ia.

In the collection: Ecosystems Without Borders 2024: Economic Systems and Processes. V International Scientific and Practical Conference. Zug, 2025. pp. 104-116.

  • Digitalization of scientific collaboration: the potential of marketplaces to integrate young researchers

Evseeva S., Evseeva O., Kireev A.

In the collection: Ecosystems Without Borders 2024: Economic Systems and Processes. V International Scientific and Practical Conference. Zug, 2025. pp. 159-167.

  • Kireev A.G., Tereshchenko V.V. Directions of the development of employee competencies in the field of digital transformation as a tool for improving energy company competitiveness // Monograph: Modern marketing: ecosystem approaches, digitalization and development prospects. – Moscow: Rusains LLC, 2023. – p.58-67
  • Kireev A.G., Kolosova O.V., Mahiboroda V.D. ESG approach as a marketing tool for enterprises // Monograph: Modern marketing: ecosystem approaches, digitalization and development prospects. – Moscow: Rusains LLC, 2023. – p.219-227
  • Study of the effectiveness of the Blue Ocean strategy in the Russian economy / A.G. Kireev [and others] // Economics: Yesterday, Today and Tomorrow. – 2022. – Volume 12, №3A. – p.34-43
  • Kireev A.G. Methodology development for planning advertising of consumer goods at the enterprise // Dissertation for the degree of Candidate of Economic Sciences – SPb. SPbSTU. 2000

Research Grants & Fellowships

Fatih Sultan Mehmet Vakıf University, Istanbul, Turkey (2022, 2023), Invited Professor in the frame of Erasmus+ program

Conducting training seminar «Using the tools of the inventive problem-solving theory (IPST) to increase the level of effectiveness Fatih Sultan Mehmet Vakif University departments activities»

Teaching Portfolio

Peter the Great St. Petersburg Polytechnic University (02/2019 – present time), Associate Professor

Lectures and practices on “Design Thinking” and "Sales Management of High-tech Products" for participants of executive educational programs, including the EMBA program "Leaders of Digital Transformation" and program «Managing the digital transformation of enterprises”;

Lectures and practices on “Design Thinking” and “Idea Generation” for participants of corporate programs (Gazprom Logistik Ltd. and so on) and in the frame of SPbPU teachers ' program of qualification improvement;

Lectures and practices on «Design Thinking and Business Models», «Design Thinking», «Sales Management», «Finance and Project Estimation», «Advanced Technology Commercialization and business planning». «Personal Effectiveness» for master and bachelor students;

Lectures and practices on “Sales Management” (in Russian and in English) and “Fundamentals of Entrepreneurial Activity” for masters and for masters and bachelors of the Institute of Industrial Management, Economics and Trade;

Conducting Winter and Summer schools in English on «Doing Business in Russia», «Entrepreneurship and technology leadership», «Personal Effectiveness».

The Higher School of Economics (HSE University) (2025, part time), Associate Professor

Lectures and practices on “Design Thinking” for participants of corporate executive educational program.

Saint Petersburg State University, Graduate School of Management (GSOM SPbU) (2024, part time), Associate Professor

Lectures and practices on “Design Thinking” in English for master students.

Saint Petersburg State Technical University (presently SPbPU) (2010-2011, part time), Assistant Professor of Economics & Management Department

Lectures and practices on “Commercial Activity”, “Sales Management”

Saint Petersburg State Technical University, Invited Lector at the Institute of Innovatics 2000-2007

Lectures and practices on “Sales Promotion and Advertising” for participants of executive training program for national enterprises (Presidential Program)

Saint Petersburg State Technical University, Chief Tutor of Economics & Management Department 1997-2000.

Lectures and practices on “Sales Promotion and Advertising”, Practical instructions on “Marketing”

Institute of Sociology of the Russian Science Academy, Invited Lector 2001, 2002

Lectures and practices on “Sales Promotion and Advertising”, “Advertising”

Research interests: digital transformation management of small and medium-sized enterprises; technology entrepreneurship; innovation management; project management.

Over the past 5 years, I have been a consultant and supervisor of more than 25 research projects (master's theses, as well as final attestation and qualification papers) related to high-tech entrepreneurship and digital transformation.

As the secretary of the SPbPU Expert Council for assessing the development of student startups and their preparation for the defense of their final qualifying work as a startup, I am part of a team that actively develops a methodology for technology entrepreneurship development at the university, and coordinate the work of the Council. The Expert Council represents a pool of experts from universities and industry.

More than 20 publications on management and marketing.

Co-author of the online course "Sales Management" in English on Coursera and XuetangX (https://www.xuetangx.com/course/spbstu12021009493/26290438?channel=i.area.manual\_search).

Service & Recognition

2025 Co-author of the best Top-3 methodology for developing university technological entrepreneurship in Russia (Moscow Startup Summit Awards)

2022 Letter of thanks from the Vice-Governor of St. Petersburg for significant contribution to the implementation of the Presidential Management Training Program for organizations of Russian Federation

Skills

Language: Russian (native), English (Advanced/C1), French (Beginner/A1)

Soft Skills: Experience in team management in business and academic fields including international experience.

IT: AI tools in education.

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