About the programme
The Master of Management (Marketing) is an NZQF Level 9 degree at ICL Graduate Business School that pairs general management with advanced study of marketing strategy and analytics. It is worth 180 credits and takes 12 months.
The programme is designed for graduates of business, management or related undergraduate degrees. On top of core management and leadership principles it adds specialist marketing skills: in-depth marketing analytics, theories of how consumers behave, and hands-on use of AI-powered marketing tools. Students critically review current management thinking and learn to base decisions on data in a changing environment.
Graduates should be able to read complex markets, plan, launch and fine-tune marketing initiatives in different kinds of organisations, and turn data into clear recommendations for decision-makers. The programme favours culturally responsive approaches that work in international markets and with diverse audiences.
The curriculum consists of eight 15-credit papers and a 60-credit applied project. Specialist papers cover marketing in the 21st century, AI in marketing, and consumer behaviour in the digital marketplace. Study runs over three 16-week trimesters. Students must bring their own laptop or tablet.
Graduates should be able to build data-driven marketing strategies using analytics, consumer insight and AI tools, and to lead marketing innovation and business growth. They can work in corporations, start-ups, government and not-for-profits.
Entry requirements
- A bachelor's degree or graduate diploma in a business-related subject from a recognised institution, with full transcripts
- Or evidence of relevant knowledge and skills gained through work or professional experience in business or a related area
- Or a bachelor's degree in another discipline combined with relevant professional experience
- International students: IELTS Academic 6.5 overall with no band below 6.0, achieved in one sitting within the past two years, or an equivalent NZQA-recognised test
What you study
- 8230 Organisational Behaviour, Leadership and Change
- 8281 Business Professionalism
- 8260 Business Transformation
- 9230 Contemporary Leadership and Management
- 8241 Marketing in the 21st Century
- 8242 AI in Marketing: Trends, Tools and Transformation
- 8245 Consumer Behaviours in the Digital Marketplace
- 8542 Research Methods
- 9537 Applied Project (60 credits)
Careers after graduation
- Marketing manager or digital marketing manager
- Brand manager or product marketing manager
- Marketing analyst, data analyst or customer insights analyst
- Market research analyst
- Social media strategist or content marketing manager
- Marketing automation specialist or CRM manager
- Advertising and campaign manager or growth marketing manager
- Consultancy and senior strategic marketing roles
Post-study work visa
Up to 3 years
Depends on the qualification, the length of study and other Immigration New Zealand requirements.
This description is based on the official programme page, checked on 09/09/2026. Ask an NIU adviser about fees and intake dates — the programme page on the ICL Graduate Business School website